From new construction to roof remodeling, selecting a reputable, reliable denver roofing company is very important. There aren't any shortcuts that needs to be taken on a roofing job.
The traditional methods of marketing such as Yellow Pages and newspaper advertisements just don't bring the results that they did just insurance hail storm a few years ago. It used to be essential to be in the yellow pages. Not any more. In fact you may well be wasting your money entirely. Last time I put a good size ad in yellow pages, we did not have a single response. Not one. Over a whole year. The same is true for brochures and flyers - when denver commercial roofing did you last get a decent response from any of these? People just get so much junk mail these days, it goes straight in the bin.
First, most roofing businesses offer services for new construction and remodeling jobs. But some are more specialized in one or the other. So take a look at where their specialties lie.
As I mentioned yesterday in Hostile work environments: Part 2, a business may develop a pervasively denver roofer negative culture. If your primary reason in wanting to avoid this is strictly denver commercial roofing to avoid litigation, I suspect you might end up missing the boat. Companies, like the person that base their method of conducting themselves on an"I'll do it to stay out of trouble" basis rarely hit the mark in customer or employee retention and that is going to cost you money. A good place to begin looking roofing company denver for the tale tell sign of this is customer service.
Did you know that it costs approximately 90 percent more to acquire new customers than to retain an existing one? According to last term's marketing text book; Customer Service by Paul R. Timm when you lose one client, they tell denver commercial roofing 11 people about the experience who subsequently tell 5 people so in total, 67 people have only heard about the bad experience in doing business with your company. In a future edition we will have a look at the real down to earth cost of lost accounts.